Privacy Policy

Last Updated: 01/06/2025

1. Introduction

Welcome to Spark (“we,” “our,” “us”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you use our mobile application (“App”). By using the App, you agree to the terms outlined in this policy.

2. Consent

By downloading, installing, and using Spark, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy and agree to be bound by our Terms of Service. If you do not agree with any part of this policy, please do not use our App.

3. Information We Collect

a. Workout Data:

  • Description: We collect workout-related data such as duration, speed, distance, calories burned, and other relevant metrics.
  • Storage: All workout data is stored locally on your device.

b. Anonymized Data Transmission:

  • Description: The only data we transmit are anonymized ChatGPT prompts containing your workout metrics to generate personalized stories.
  • Anonymization: Your personal information is never included in the data sent out, ensuring complete anonymity.

c. Tracking Technologies:

  • Google Pixel & Facebook Pixel: We use Google Pixel and Facebook Pixel to track the effectiveness of our advertising campaigns. These tracking pixels collect data about your interactions with our ads and website to help us understand how our marketing efforts are performing.
  • User Analytics (e.g., Amplitude): We utilize analytics tools like Amplitude to monitor app usage, track user engagement, and gather insights to improve the App’s performance and user experience. These tools collect information about how you use the App, such as the features you interact with and the time spent on different sections.

4. How We Use Your Information

  • Personalization: To create personalized, motivational narratives based on your workout data.
  • App Improvement: To enhance app functionality and user experience through aggregated and anonymized data analysis.
  • Marketing and Advertising: To evaluate the effectiveness of our marketing campaigns using tracking pixels and analytics tools, ensuring that we reach our audience effectively.
  • Analytics: To understand user behavior and preferences through analytics tools, enabling us to make data-driven decisions to improve the App.

5. Data Storage and Security

  • On-Device Storage: All personal and workout data are securely stored on your device. We do not access, store, or share your data externally.
  • Secure Transmission: Data transmitted to our servers for story generation is anonymized and does not contain any personally identifiable information.
  • Security Measures: We implement industry-standard security measures to protect your data from unauthorized access, alteration, disclosure, or destruction.

6. Third-Party Services

  • ChatGPT Integration: We use OpenAI's ChatGPT to generate personalized stories. Only anonymized workout metrics are sent to OpenAI for processing.
  • Tracking Pixels:
    • Google Pixel: Collects data on user interactions with our ads and website to analyze ad performance.
    • Facebook Pixel: Tracks conversions from Facebook ads, helps in building targeted audiences, and retargeting based on user interactions.
  • User Analytics:
    • Amplitude: Gathers data on user interactions within the App to analyze usage patterns and improve user experience.
  • No Data Sharing: We do not share your data with any third parties beyond the necessary integrations with ChatGPT, tracking pixels, and analytics tools. All third-party services are used in compliance with their respective privacy policies.

7. Your Rights and Choices

a. General Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Right to request access to the personal information we hold about you.
  • Deletion: Right to request deletion of your personal information.
  • Opt-Out: Right to opt-out of the sale of your personal information (applicable under CCPA).
  • Data Portability: Right to request a copy of your personal information in a machine-readable format.
  • Non-Discrimination: Right to not be discriminated against for exercising your privacy rights.

b. Specific Rights by Law

i. California Consumer Privacy Act (CCPA)

If you are a California resident, you have the right to:

  • Know what personal data we collect, use, disclose, and sell.
  • Access your personal data.
  • Request deletion of your personal data.
  • Opt-out of the sale of your personal data.
  • Receive equal service and price, even if you exercise your privacy rights.

To exercise your CCPA rights, please contact us at contact@workoutstories.com.

ii. General Data Protection Regulation (GDPR)

If you are located in the European Economic Area (EEA), you have the right to:

  • Access your personal data.
  • Correct inaccurate personal data.
  • Request deletion of your personal data.
  • Restrict processing of your personal data.
  • Object to processing of your personal data.
  • Data portability.

To exercise your GDPR rights, please contact us at contact@workoutstories.com.

iii. California Online Privacy Protection Act (CalOPPA)

We comply with CalOPPA by providing this Privacy Policy and ensuring transparency in our data practices.

iv. Personal Information Protection and Electronic Documents Act (PIPEDA)

  • Consent: We obtain your consent for the collection, use, and disclosure of your workout data.
  • Access: You have the right to access your personal information and request corrections.
  • Safeguards: We protect your personal information with appropriate security measures.
  • Openness: We maintain transparency about our information practices through this Privacy Policy.

To exercise your PIPEDA rights, please contact us at contact@workoutstories.com.

v. Australia Privacy Act

  • Australian Privacy Principles (APPs): We comply with APPs by managing personal information responsibly.
  • Access and Correction: You can request access to your personal information and request corrections if necessary.
  • Data Security: We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorized access, modification, or disclosure.
  • Privacy Notice: This Privacy Policy serves as our privacy notice, detailing how we handle your personal information.

To exercise your Australia Privacy Act rights, please contact us at contact@workoutstories.com.

8. Data Retention

We retain your workout data on your device for as long as you use the App. If you choose to delete the App or your data, all workout information stored on your device will be permanently removed.

9. Children's Privacy

Our App is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal data, please contact us immediately so we can take steps to remove such information.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically to stay informed about our data practices.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, or wish to exercise your privacy rights, please contact us at:

Email: contact@workoutstories.com